Violator

I found a smoker in a prohibited area.
I quit letting him notice since I found bigger violator which is a chimney in town.

They say animals and babies are not supposed to be used in commercial message.
Some cell company started using a dog a year ago. Today I found a monkey used in other mobile company.

We can accept someone says we can increase convenience if we use it. But we can hardly accept someone says we can get damaged if we don't use it. However sometimes we see some commercial message that uses this negative campaign.

The price of gasoline went down from 150 yen to 130 yen. Politicians start trying to get it back to 150 yen by imposing new gasoline tax. Probably they might have thought that gasoline has to keep its price because all others are getting higher.

Moral hazard never stops.